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The Renaissance is Rolling
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Monday,
December 5, 2011
Squaw Valley’s Renaissance is rolling.
The resort’s five-year, $50 million capital improvement plan includes a multitude of projects, many of which will be evident in the upcoming season. In addition to new activities, this winter welcomes three new dining experiences, revamped terrain parks, new facilities and expanded skier services to the resort.
And what guests won’t see is also part of the plan.
This summer the old ticket portals were removed from the base area, enhancing views of the mountain from the Village. During the off-season, a new snowbaord and rental and demo center was also built behind the main ski rental shop and the Olympic House and surrounding buildings, including Le Chamois, were painted. Other improvemts for 2011-12 include:
Terrain Park Enhancement
Squaw Valley’s new partnership with Snow Park Technologies (SPT), is designed to place the resort’s terrain parks and half-pipe among the top in North America over the next few years. With a resume including the ESPN Winter X-Games, Dew Tour and signature Red Bull events such as the world’s first cubed 22 foot pipe built at Squaw Valley last spring, SPT will be working with Squaw Valley to improve all facets of the resort’s terrain park program through design collaboration, recruitment and development. SPT will also be working with the resort to develop new park and pipe-related events in the years to come.
New Retail Outlets
Among the new retails stores are concept outlets from Salomon, The North Face and Oakley. The new Salomon concept store is the first of its kind in America, showcasing the latest retail technology and a full range of hard and soft goods from Salomon skis, boots, snowboards and helmets, to the new Salomon goggles and Suunto watches. Salomon will also offer a full range of technical outerwear and apparel. The new store’s graphics and design will pay homage to the beauty of the Lake Tahoe area and local Salomon athletes including Squaw’s own Cody Townsend. The new Salomon concept store is scheduled to open for the 2011 holiday season with a grand opening party.
The North Face concept store has been relocated and completely redesigned, offering a full range of head-to-toe products, including performance outerwear, apparel, footwear, backpacks, sleeping bags, tents and performance outerwear for infants, toddlers and youth. Doubling in size, The North Face store’s new location in The Village features fully integrated Squaw imagery, including shots of the resort’s own big mountain pro skier, Ingrid Backstrom. The North Face Store even features unique dressing rooms made entirely of tent and climbing materials. The North Face store is schedule to open by Thanksgiving.
The new Oakley concept store will offer high performance men’s and women’s snow, lifestyle, golf and training apparel, footwear and accessories, in addition to an extensive selection of signature eyewear. The store will feature a goggle and sunglass bar, where guests can have the “Oakley Custom experience.” Guests can hand select sunglass and goggle frames and lens combinations to create their own custom one-of-a-kind piece. The Oakley store is schedule to open in January 2012.
The Village at Squaw Valley also welcomes Farrah Rale Jewelry Design, where guests can create their own jewelry from gemstones, pearls, crystals, glass, and various gold and silver metals. In addition to assisting customers with crafting their own pieces, Farrah Rale’s bead team is available to assemble custom pieces while guests ski, snowboard or explore Squaw’s mountain activities.
Expanded Dining
Squaw is adding several new dining options to The Village at Squaw Valley. Full Belly Deli will be opening up shop in the Tram building at the new Full Belly Deli Express in early December. Menu items will include breakfast sandwiches, yogurt parfaits, wraps, salads and their signature sandwiches.
Guests with a sweet tooth will enjoy the new sweet shops that are coming to The Village this winter. Batch Cupcakery, located on the base floor of Olympic House, will feature gourmet cupcakes baked fresh daily using natural ingredients, including gluten free and organic options. The new cupcake bakery is schedule to open for the 2011 holiday season.
A distinctive dessert experience awaits the whole family at Euro Sweets, which will be opening in The Village early December, serving up gelato, frozen yogurt, specialty candies, chocolates, and other sweets.
Squaw’s Euro Snack kiosk will return, this winter to be accompanied by a new Euro Crepe kiosk, serving sweet breakfast crepes and veggie and cheese-filled lunch crepes. Opening early December, the two kiosks will be located at each end of The Village.
The Wildflour Baking Company cookie shop will be reopening in an expanded location in the base floor of the Olympic House. In addition to their cookies, Wildflour will be offering an expanded breakfast menu, delicious sandwiches, and a new express line reserved for cookie pass holders and past and present Olympians. The expanded shop is expected to open in December.
Rocker@Squaw in the Village pays tribute to Squaw’s legendary athletes with artwork featuring some of the biggest names to come out of Squaw Valley. The restaurant has been completely redone with all new interiors and completely new menu which will include the signature “Gnar Burger.” The bar will offer 28 bottled beers (many local microbrews) and 20 unique wines. Rocker@Squaw plans for a December opening.
Shop, Dine & Ski Free at Squaw Valley
Spend $500 at any of The Village at Squaw Valley businesses between Nov. 15- Dec. 24 and receive a complimentary adult all-day lift ticket (with restrictions) valid for the 2011-12 winter season or two adult aerial tram tickets valid through summer 2012. See squaw.com for more information.
Sierra Sotheby’s Opens Office
Sierra Sotheby’s International Realty (SIR) has announced the opening of its new Squaw Valley office in the Village next to Uncorked. Headed by long-time Squaw Valley broker Jeff Hamilton, the team of agents includes Valerie Forte, Tamara McKinney, Bill Murphy, Faith Sprague and Rick Raduziner, all of whom have extensive expertise in the region.
“Squaw Valley has become an all-season resort, and a great location for a vacation home or even a primary residence,” said Hamilton, who was a speed skier on the 1992 U.S. Olympic Team. “It is one of the premier mountain resorts in the world, and with the purchase of the neighboring Alpine Meadows, it is one of the largest. Our new office provides local and experienced market experts with a passion for mountain living.”
The Sotheby's International Realty® organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary luxury real estate throughout the world. The Squaw Valley office will be the 556th in the global network.
For more information, please visit www.sothebysrealty.com.
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